Lighting Buyer's Guide


Watt's the Deal with LEDs?

LED bulbs use less than 25% of the energy and last up to 25 times longer than traditional incandescents. By upgrading just five of your most-used bulbs, you can save up to $75 per year.

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All LED bulbs on UtilityCo Store have earned the ENERGY STAR® label, indicating that they surpass federal standards for energy efficiency and provide high-quality light output and color.

Choosing the Right Bulb

Selecting for Shape

LED bulbs come in a variety of shapes and sizes. Make sure that the bulb you buy matches your fixture.

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Selecting for Brightness

The amount of light a bulb generates – or its brightness – is measured in lumens. The higher the lumens number, the brighter the light.

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It’s a common misconception that watts (W) indicate brightness, when in fact watts measure electricity use. For bright and efficient lighting, look for bulbs with a high lumens number and low wattage.

Lighting options typically range from 300 to 1,600 lumens. If your swapping out incandescents for LEDs, use this guide as a rule of thumb:

  • Replace a 40W incandescent bulb with an LED that gives you 800 lumens of light
  • Replace a 60W incandescent bulb with an LED that gives you 800 lumens of light
  • Replace a 75W incandescent bulb with an LED that gives you 1100 lumens of light
  • Replace a 100W incandescent bulb with an LED that gives you 1600 lumens of light
Selecting for Color

The color temperature of your bulbs can drastically impact the mood and feel of a room. The warm, cozy lights in your bedroom are nothing like the crisp, radiant light in your bathroom or the fluorescent overhead at your office.

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Color temperature is measured on the Kelvin temperature scale. Yellow lights have lower Kelvin numbers while whiter or bluer lights have higher Kelvin numbers.

Warm or Soft White

  • 2,700 to 3,500 Kelvin
  • Cozy, inviting and warm
  • Good for bedrooms, living rooms and dens

Neutral or Cool White

  • 3,500 to 4,100 Kelvin
  • Clean, crisp and radiant
  • Good for kitchens, work spaces and bathrooms

Natural or Daylight

  • 5,000 to 6,500 Kelvin
  • Alert, active and vibrant
  • Good for reading and detail-oriented activities
Selecting for Control

Keep it simple with basic LEDs and dimmable bulbs. Or, turn it up a notch and geek out over bulbs you can control from your smartphone, change the color, put on a lighting schedule and more.

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Our picks: Philips 65w Daylight BR-30, Philips 65w Warm/Soft Light BR-30

Dimmable Lights

Dim your lights up and down to control the ambiance of the room.

Our picks: TCP 10w A Lamp, GE Enhance 10w BR30 Flood

Smart Lighting

Smart lighting takes your lighting game to a whole new level, allowing you to talk to and control your lights from your smartphone. Dim the lights, turn them on or off or schedule them to come on before you get home, all from your connected device. Some smart lighting options let you pick from millions of colors to fit any occasion or mood and even sync with music and movies.

Our picks: Philips Hue

Claiming Your Instant Rebate

Now that you know watt’s what in lighting and can decide which bulbs are right for you, browse available LEDs and redeem your UtilityCo rebate.